Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate, or schedule an appointment. These materials can include written promotions that are published in print or online. The text in these materials is known as “copy,” hence the name “copywriting.”
You may not realize it but copywriting is everywhere.
Start looking in your mailbox and you’ll find some obvious examples of copywriting. Promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting.
The world of copywriting extends far beyond printed materials.
Much of what you read online is also copywriting including most websites, any free reports you sign up for, and even the emails you receive after signing up.
There are two types of copywriting, Business to Business (B2B) and Business to Consumer (B2C). I explain both of these in detail in my Blog.
WHAT IS CONTENT WRITING?
Content writing is all about content. Websites display content so the potential customer knows about your product. Your job is to inform and educate the customer why they should buy your product. They can make an informed decision on whether or not to buy the product you are selling. Blogs are a good way to get your story out. Posting on a blog about your service or product will create increased traffic to your website. Other content writing opportunities include feature articles and e-book content.WHY DO I NEED A COPYWRITER?
- Copywriting is the core of nearly every business.
- Businesses need to share their messages with potential customers.
- Expand your market.
- Keep current customers engaged.
- You don't have time to do it yourself.
- Will take an interest in your business.
- Eager to learn how you work, who your audience is.
- Good Content Writer brings a New Perspective.
- Fresh, Quality Content.
- Experienced in writing for SEO.
- Only have to pay them when you need them (instead of a full-time employee).
- Don't have to pay benefits/retirement.
- 100% of time is devoted to writing.
- In-house writers often have other obligations to take care of.
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