Does Your Business Need A Blog?

Written by Matthew Murray

The answer is yes. In the world we are living in these days, more and more people are using blogs to get their content out. It’s just another way to market your product.

Business blogging is a marketing strategy that uses blogging to get your business more online visibility. A business blog is a marketing channel that helps support business growth.

Driving customers to your website should be your main goal. You want the customer to know what you offer. What are the benefits of your company? Do you have a product that no one else produces? Is this product innovative? What better way to talk about it than blogging about it.

Users reading your blog form smart opinions about your product and drive traffic to your website.

Wouldn’t it be nice to have someone visit your blog and then come to your website and be interested in your product? You want leads from anywhere you can get them.

Re-purposing blog content for social media enhances your business. But you want to be careful. Don’t just re-copy everything from your blog and post to your social media platforms. You want to structure the content for each platform. Placing the same content on each social media channel will not get new leads. It will lead to no leads.

You need to differentiate between all channels. What I mean is, make them separate. Talk about the same content but word it differently. The last thing you want is for the same customer to go to all your social media channels and see the same text on each one. The purpose of each posting on your social media channels is to convey what your products’ benefits are to the prospective customer.

Your business can boost its chances of generating traffic and converting leads by creating fresh and well-written articles.

Do you need help generating new blog posts? Do you have a company blog but don't have time to create high-quality busines content? Why don't you Hire Me to promote your company.